There’s not many easy ways to improve your Student Government’s placement in search results, such as those of Google. However, it is known that rich, frequently update content reflects highly on your site from the perspective of search engines.

One of the many benefits of the Student Government Information Management System is that it enables your Student Government Association to easily maintain updated and comprehensive information on your website. A typical SG will generate dozens of new unique pages each week.

SGIMS user NCSU Student Government has over 20,000 indexed pages in its installation. This SG’s website is consistently returned highly in the results of relevant internet searches.

Student Government Associations have a tendency to focus on their websites as an external communication tool, seeking improved outreach to student bodies and assistance in recruiting members. Having up-to-date content is a prerequisite to accomplishing these goals. As an example, it’s become an expectation that when a governance group is meeting publicly, that an agenda for the next meeting is online. When such content is missing, and all visitors find are references to meeting that happened months in the past, the creditability of all your content is hurt. People know SGAs are dynamic organizations–if the content seems stale, they will be unsure if officers terms have expired or if issues are still live. Those people move on and do not engage the student government.

The case is made easily that up-to-date organizational content should be a top priority for any student government website. However, the student government association is often limited by reliance on an able and proactive webmaster, when the reality is that on most campuses these people are very much in demand by other organizations and by better paying clients.

What SGIMS offers is a true web-based workflow for the student government association. By using the software as the primary vehicle for initial processing of documents, the webmaster is no longer a middleman and the publishing of documents no longer a separate step. Read the rest of this entry »